O sítio procedência como produto turístico em Jaguarão/RS

Abstract

The present work deals with the theme of rural tourism from a family property, which will be transformed into a family business. The main objective is implement a business model in order to transform the existing Sítio Procedência into a rural tourism site in the municipality of Jaguarão / RS. In this scenario, it brings the possibility of integrating farmers to local tourism, promoting an alternative income. The research is based on bibliographic studies on rural tourism, agrotourism and entrepreneurship, as well as presents a business model that aims to present all the possibilities of transforming the Origin Place into a place of rural tourism, characterized as a qualitative descriptive research applied. This work made possible the transformation of rural properties into rural tourism sites, through the elaboration of a specific business model for Sítio Procedência, with activities related to rural tourism and agrotourism.