Comunicação em ambientes da indústria criativa: uma leitura a partir dos fab labs do Rio Grande do Sul

Abstract

By naming the Fab Labs (Fabrication Laboratory) as creative industry environments, this dissertation aims to identify how communication integrates into these environments. Its main purpose is the Fab Labs domiciled in the state of Rio Grande do Sul and enrolled in the Fab Foundation. International Foundation that regulates the functioning of this laboratory model. The specific objectives are to approach concepts about communication and creative industry, to investigate the relationship between them, to describe the communication processes, to map the techniques and instruments, and to identify the presence of communication professionals in creative industry environments. It is configured as a qualitative research, of applied nature and with an exploratory objective. Its execution occurs through the triangulation of a bibliographical survey, documentary analysis and interviews with observation. The analysis of the information is done through the theoretical approach on mediatization proposed by Sodré (2009), for understand the forms of communication, linkage and cognition of the communication processes in the creative industry environments in the form of Fab Lab. With the research is perceived that the communicative process, based on strategies, organizational models and traditional media, are still incipient in Fab Labs, as well as the presence of professionals or agencies specialized in communication. Communication actions are carried out based on the experience and knowledge of management teams and users. That is, the communication practice is intuitive, with individuals seeking other ways to establish and maintain relationships, inform and publicize activities and projects, appropriating other technological products to constitute their media. This scenario is made possible by the strong mediatization of society, which reorganizes communication flows and processes, a phenomenon that changes the way individuals relate, communicate and work, a scenario is reproduced in the Fab Labs universe. With the accomplishment of the research, it is understood that the communication integrates itself to the environments of the creative industry through mediatization, through the practices of placement, linkage and cognition.