“Kaô pai xangô!” : a representação da umbanda no discurso da mídia a partir do documentário Romana e da novela O outro lado do paraíso

Abstract

The present research intends to examine Umbanda’s representation in media’s speech through the documentary Romana and the soap opera O Outro Lado do Paraíso. Bibliographic research with hermeneutic nature is used as a base to understand the concepts of representation, identity and difference, and media’s speach, as a form to understand how their relations of power work in relation to the minorities, when those are religions of african matrix. Through those concepts, we intend to objectify the informations so we can make the analysis of the audiovisual contents, hitching it to the informations of the interview realized with Mãe Elaine da Oyá, mãe de santo of Umbanda Nação Nagô Africano’s house, located in Santana do Livramento – RS, to the production of this study. How it’s about a research of hermeneutic order, we highlight that this is a form of viewing the objects of study, being possible to reach another innumerables results. In this case, the conclusion is that the soap opera, the documentary and the religion are related, and the form of exhibition that Rede Globo adopted works so the public can accept the religion with most facility, so, this way, they get to know it better.