Fazer o bem pode ser irado: uma análise das estratégias nas mídias sociais facebook e instagram da Smile Flame

Abstract

Considering the social problems created by the capitalism that include subjects like health, inclusion, education and environment, and the concern that large industries have to improve their stand toward such issues, this study intends to analise the strategies used by Smile Flame on the digital social media Facebook and Instagram in order to understand how companies can improve their image through a new business model. For such, was done a bibliographic survey accredited by the social area on social entrepreneurship, social media and communication to subsidize the case study adopted as methodology for the study object. Data collecting tools such as a semi structure interview made up of open questions, direct field observation and finally an analysis of the social media content on Facebook and Instagram from the company during the second semester of 2017. Through this it is possible to point out that Smile Flame is a company that creates strategic contents so that the contracting brands become more human, producing relevant themes for the world, increasing its value on social media