Funk, humor, vaporwave e política: uma análise da produção de sentido no videoclipe segredinho de Pankadon

Abstract

The funk, an influential communication vehicle of strong expressions, is a less studied subject in depth when related to politics and the vapowave aesthetic movement. In this perspective, the study performs an analysis of an audiovisual product in the funk genre, questioning how did occur the meaning production of the music video Segredinho, by the Pankadon Project, which used elements of Vaporwave, humor and political reference. With the main objective of identifying the meaning by the themes articulation and by describing sound, visual and verbal elements of the song and music video. As the analysis method the author used the method created by Diana Rose, adapting the steps suggested by her. With the research, it is possible to perceive that French semiotics can be allied to cultural studies to examine the employment of political ideology in advertising. It also concludes that the song and music video producers used the Vaporwave to convey an idea of a future political scenario of chaos and regression for the country, criticizing corrupt political acts with humor.