Estratégias de relações públicas para relações públicas: análise das estratégias de relacionamento dos cursos do Rio Grande do Sul

Abstract

The egress is an interesting public for educational institutions due to the offer of new possibilities of return to the universities, either through undergraduate, specialization, master's and / or doctorate courses or to return as collaborators. This work aimed to understand what relationship strategies the Public Relations courses of the state of Rio Grande do Sul are employing to maintain or create relationships with their graduates. Thus the work presents an understanding about the importance of the relationship to the institutions. To achieve the objectives stipulated in the work, an in-depth interview with the coordinators is carried out, seeking to know their perceptions on the subject. The conclusions were that the coordinators who answered the questionnaire maintain this relationship through lectures, social networks and even though not being a formal mechanism, strengthens the relationship.