Hora de falar de bullying: a extensão universitária como possibilidade de exercício das atividades e práticas de relações públicas

Abstract

This work aims to verify the possibilities of exercising the activities and practices in the area of Public Relations at the University, through the University Extension. In order to contemplate these objectives, the study focuses primarily on the university extension in Brazil, since its implementation in the country until their current guidelines, using the literature search, i.e., using documents and laws that guide the study (PADUA , 2002). Similarly, a reflection that follows is brought to understanding how the Public Relations course of UNIPAMPA is structured from the point of view of university extension, as well as understand the qualifications and skills that the professional market area requires and what this has contributed. Aiming to support this discussion, one instrumental case study (GIL, 2002) was adopted, using it for the Project of Extension of “Time to Talk Bullying”, developed in the year 2013. Through this, it was observed that extension meets the training needs of students of public relations, especially by presenting peculiarities indispensable to their insertion in the labor market, which refers to strategic thinking, social mobilization techniques and especially for managing instruments in favor of a society more ethics and citizenship, key assumptions for survival at a time when it is essential to gain the credibility and social public confidence. From these notes, it is noted that the studies are still incomplete in the Public Relations course. In contrast to this, it was found that this is a strategic area. The university extension enables the appearance of opportunities that enable experiences that will contribute to the professional required needs, anticipating experiences with support guidance to generate decision-making, pro-activity, autonomy, entrepreneurship, creativity, criticality, resulting in learning.