Comunicação e economia criativa: estratégias de comunicação mercadológica adotadas no âmbito do ‘artesanato missões’

Abstract

This paper analyzes the marketing communication strategies used by the Missions Crafts in order to market their parts in the region of the Missions / RS. In this study are discussed topics related to the creative economy, craft within the creative economy and the organization Crafts missions. All these issues from the perspective of marketing communication area. As methodological tools used to bibliographical research, document analysis, and finally an interview with structured questionnaire applied to the charge of the Missions Crafts. Thus, from the implementation of these methods and their analysis, the study tried to get through the results of the interview and document analysis, answer the questioning of the general objective which intended to analyze the communication strategies for the sale of products produced by the group of artisans. On the other hand, the literature, it tried to rethink argumentative concepts of specific goals.