Dos conceitos às práticas: uma reflexão da ética nos relacionamentos internos organizacionais

Abstract

This work aims to understand the function of the Public Relations professional in the light of organizational ethics. For this, conceptualized and defined the profession to the same activity to realize its importance in strengthening ties between the organization and its workforce. The methodology used were literature search and interviews with professionals from different institutions, in order to define and understand the role of the internal communication, based on the code of ethics set by the Federal Council of Public Relations Professionals (CONFERP). This analysis was employed based on the Theory of Communicative Action Jürgen Habermas (1989) and the theory of James Grunig (2009). We conclude that the PR has an important role for the realization of the goals of the organization and its public.