Merchandising no Programa CQC: uma análise dos efeitos de sentidos

Abstract

Merchandising is a communication process that acts directly on the commodity to emphasize her own in a retail outlet, but can also be an advertisement outside the commercial breaks. The latter, the television merchandising, sets ads within programs and soap operas, using characters and presenters as anchor to talk about brand, product and service. In this work of completion is proposed to undertake an analysis of the effects of meanings found in merchandising television comedy program included in the weekly coverage, CQC (Custe o que Custar) broadcast on Bandeirantes (BAND) TV Network. These ads are VT`s engaged in the plot of the CQC program, they do not have off and no dialogue, so the image, the gestures and the soundtrack are the mains factors for verification. After examination of commercial structure under a semiological study of optical analyst proclaimed by European theorists: Saussure, Barthes, Hejlmslev and Greimas. They are intended to acknowledge the production of these ads, as well as see the visual and auditory elements present; recognize the merchandising of this program by analyzing its shape , its duration and the language used to differ from other merchandising viewed on television.