Líderes de opinião e processo folkcomunicacional na comunidade do Orkut “Grêmio nada pode ser maior”

Abstract

This monograph aims to characterize the role of the moderators of the virtual community "Grêmio – Nada pode ser maior" as being an opinion leader. In addition, therefore, seeks to legitimize the process of communicating this in virtual communities as folkcomunicacional. The base of theoretical concepts, methodologies and characteristics of folk communication and also about cyberculture, elements that guide this study, in order to understand the shift in paradigm occurred from the appropriation of new information technologies in popular culture coming from the classes subaltern. So in this way, we understand that this research, from the moment it is proposed to investigate, uncover and contextualize the theme proposed, from a case analysis tends to be a contribution to the field of media studies, because besides dealing with the case folkcomunicativo played by marginalized groups, relies on a thematic rather recent and little studied, that is the case of cyberculture.