A cultura de consumo no seriado skins: a construção da identidade cultural do jovem

Abstract

This monograph has as its central theme the consumer culture and its relation to the construction of identity . The overall objective focuses on understanding the construction of identity of the young from the offering of the show , media cultural product which is widely recognized in the current process context . Thus , the adopted empirical object of investigation the British series Skins , to make it possible to answer the research problem : how relationships addressed in the series and interfere in the construction of cultural identity of the young public process ? During this process , it sought to analyze , from addressing modes , the propositions of Gomes (2007 ) and Ellsworth (2001 ) , the three most notably thematic lines that are present in the narrative of the show : family , relationships and drug use . We sought to analyze the construction ( and deconstruction ) of the identities of the characters over time . Through analytical efforts here , it was observed that the series shows the difficulty of young people cope with life and the fact that bad choices can compromise situation where the individual is . These themes indicate interest in representing a reality that permeates different choices of young people and at the same time, the consequences of such choices . In this process , it is understood that the way the characters deal with conflicts and choices that make help in building their identity - involving , in contrast, processes of deconstruction of an old identity , especially when the transition to the new life : adulthood.