Utilização da técnica de preferência declarada no processo de escolha do local de habitação: um estudo de caso com os estudantes da UNIPAMPA - Bagé

Abstract

Currently, the way of inhabit confront significant transformation, changing the society and their relation to space. In a dynamic and competitive market, for a product or service is chosen, it is of paramount importance to understand the requirement of their consumers. This study is to focus the housing needs of college students. The approach that will be used will investigate housing choices in this segment, in view of not only their socio-economic characteristics but also their housing circumstances. Having as objective a better understanding of the factors that are prevalent in housing choice and how this factors could contribute to the local construction. The research was conducted at the Universidade Federal do Pampa (UNIPAMPA) in Bagé/RS city. In which was applied a methodology based on discrete choice models Stated Preference (PD) to analyze these preferences.