Economia criativa e moeda virtual Bitcoin: estudo da utilização da moeda no setor criativo em São Paulo.

Abstract

In the field of entrepreneurship, the sector that has been standing out is the one focused on creative economy, a new nomenclature present in the speeches of professionals active in the cultural areas of Brazil - in diverse sectors like technology, art, culinary, deisgn and others. This work was based on the categories established by FIRJAN. The creative economy of Brazil has grown and established itself in cities like São Paulo, a creative hotspot in Brazil. São Paulo has an innovative and technological potential that embraces Market innovations, like the virtual coin Bitcoin. This coin was born in an innovative and creative way in 2009, and grew into a tool that could bring benefits to the creative economy. It has low bureaucracy allied to almost inexistent maintenance costs to it's users. This dissertation will focus on analysing the use of the virtual currency Bitcoin in the context of the creative economy in the city of São Paulo. For this goal I will present 4 companies of the creative sector that already use the virtual coin: Qaz Street Art – An art gallery, Wayne Tattoo – A tattoo Studio, Square Marcenária e Tartufaria Sam Paolo - a restaurant that is betting on accepting Bitcoins. I will consider the advantages and disadvantages of it's use in the creative sector. This dissertation will present the definitions and most used terms of Creative Economy, as well as the ones from the virtual currency Bitcoin. At the end of this research, I will present the companies of the creative sector of the city that already use Bitcoin and what this use has brought to the sector. It is important to note that this research did not show big results of it's use in the creative sector, in great part due to the virtual currency's instability and short time it has been used in this market in which it still has to form a solid foundation. Because of this, entrepreneurs that are using Bitcoin are usually very forward thinking and embrace innovation.