“Nada se cria, tudo se compacta”: taxonomia dos gifs animados

Abstract

This work has the objetive to create a taxonomy of the animated GIFs used in digital social networks. To achieve it, it‟s necessary to build a panorama from the uses of the GIF and also the comprehension of four movements: (1) from Nietzsche, Lévy/Lemos, Peruzollo and Aguiar; (2) the comprehension of the scenary where the GIFs are in, featured as an ephemeral era, based on the concepts from Baudelaire, Bauman, Recuero, Primo, Santaella and Manovich; (3) a history rescue of the animated GIFs, watching their predecessors, their history in the digital social networks, the ways Advertising and Journalism appropriate their content, and their recent relatives (applications and social networks with that share the same principle as the GIF), all of that based in the concepts from Mascarello, Nadal, Amaral, Couri, Machado, Martins, Muniz, Esteves & Cardoso, Moura, and others; (4) the taxonomy‟s presentation and two constitutions of GIFs: the lazy GIF and the odd GIF, based on Nieztsche‟s and Deleuze‟s ideas. The method deployed in the doing of this work is an exploratory research supported by a bibliographic research (books, essays, thesis) and the simple observation technique. Finaly, the work considers the importance of carrying on with the researchs about GIFs and tools that create images in movement (looping), so as the observation of the changes and attitudes of the cybernetic/digital ambient users. In this way, it is possible to use the concepts explained in the work to reflect if what is being produced on internet is taking to some place or if it has an quick effect in our lives (ephemeral/transient).