Marketing digital no youtube: uma análise de dez canais brasileiros

Abstract

The growth channels and YouTube videos makes every day a different segment of users to be created, both as a content creator or even as a spectator. Gleaming YouTube as dissemination platform, several companies are grabbing the success of YouTubers to make disclosure of their brands / companies. This market spread scenario, this research aims to point out the key strategies of digital marketing presents the ten most viewed channels on YouTube Brazil. The theoretical framework consists studies on the YouTube site, participatory culture and digital marketing strategies. The basis for the methodological procedures is through qualitative research, providing bibliographical and documentary research to collect information, in addition to using the observation technique. Where it was possible to identify and reach strategies Marketing on social networks, Online surveys, viral marketing, content marketing, Online advertising and Monitoring.