O impacto da tecnologia nas pequenas e médias empresas: a adequação de recursos financeiros diante da recessão econômica

Abstract

This article has to analyze the facing challenges of the Small and Medium Enterprises (PMEs) when they invest in innovation and technology also analyze the difficulty they face shortage of financial resources in a downswing. Subject that is not much disgusted on nowadays in the enterprises. The survey methodological procedure was the exploratory one, using aprouch descriptive, collection was made by using a semi-structured interview, analyzed by content analysis. The research subjects were managers from different market segments of the city of Santana do Livramento. Results showed that the implantation of technology in the companies is an efficient method to meet the needs and ensure their survival in this adverse market scenario. Technology minimizes the waste and produce more in the short time. Thus, this work aims to contribute to the fact that SMEs that want to invest in technology, have more clarity in decision making by choosing to use or incorporate a type of technology within their company in a time of economic crisis.