Sustentabilidade: um estudo sobre a percepção das consultoras Natura de Santana do Livramento/RS

Abstract

With the apparent increase of climatic changes, sustainability has become a theme known throughout the world as well as one of the solutions that can reverse the current situation of the planet. Since then, some companies took this theme to the organization as a way to attract customers and make them aware of the importance of preserving the environment and its resources. Thinking about it, a study was conducted and this has as main objective to analyze the perception of Santana do Livramento/RS Natura consultants on the relationship of sales practices and sustainability of the company. Thus, this study aims to contribute to the increase of theoretical knowledge, but also educate the consultants regarding the importance of sustainable practices and the influence that they provide on sales, thus being able to increase sales in Santana do Livramento and who knows a national context. In the data analysis are presented the results obtained through semistructured interviews with consultants in which most did not know to answer questions of the interview. In conclusion, regardless of the time of consulting, they need to know more about the company and the products they work with, leaving some questions for reflection and an opportunity for new studies based on the theme of sustainability.