Girls em devir / rock como signo / camp-máquina de guerra: produtos especulativos e questões de gênero na indústria da música

Abstract

The music industry is a complex and competitive ecosystem, and the scenario is even more difficult for female or gender-dissident professionals working in the sector, of which 84% mention having already suffered moral or sexual harassment (BATISTELA et al., 2019). The gender gap is an economic and social challenge, not only in the music industry, and several public and private initiatives mobilize efforts to change the scenario in this creative industry. One of the initiatives, operating for eleven years in the country, is Girls Rock Camp Brasil (GRCB). The activity, aimed at girls between the ages of seven and seventeen, takes place in Sorocaba, nearby São Paulo. Within a week, children organize themselves into bands (here understood as gangs) and perform musical and communication tasks, such as practicing or learning the basics of an instrument (choosing between drums, bass, guitar, keyboard and vocal), composing a song (lyrics, arrangement, melody), rehearsals and a live performance, in addition to creating a name, logo, poster and costumes for the group. The project, with the ability to mobilize hundreds of volunteer people, quickly running out of vacancies and the reason for many comments on social networks, draws attention for the commotion it generates. Due to this provocative potential, this research proposes to contribute to the dissemination of Girls Rock Camp Brasil by speculating and making provocations related to gender issues in the music industry, materialized as speculative products. Such speculations are created using the projectual approach of speculative design (DUNNE; RABY, 2013) to generate products, which use, in their conceptions, approximations between the GRCB and the war machine, a philosophical concept proposed by Gilles Deleuze and Félix Guattari (1997b).