Os “Vingadores” aliados à política externa estadunidense: o poder brando auxiliando o governo Obama

Abstract

The concept of soft power was developed and published in 1990 with the objective of explore an intangible form of power, namely, the ability to make State actors to behave accordingly to the determinations of another State actor. The soft power is executed through the dissemination of values, ideologies and culture of a determinate State. The necessity of the development of this concept emerged with the questioning about the rise of the United States as world hegemony, after the end of the Cold War. Having said that, the cinema is identified as one of the greatest forms of soft power propagation given that its screenplays and audiovisual embrace countless elements which refer to a nation, as well as its international or domestic politics. In United States the State’s intervention on cinema as an instrument of subsidy to international politics occurred since World War II. Founded on the concept and on the information exposed, a research about the American cinema and international politics will be realized with the purpose of subsidize the hypothesis that the Americans motion film producers continue to assist the guidelines of their government to the present day. For this purpose, the blockbuster “The Avengers” will be analyzed as a soft power instrument in favor of Barack Obama’s government. Based on this research is intended to comprehend the soft power’s impact through the cinema on its audience.