O endividamento e o consumo de produtos e serviços de beleza: um estudo com as mulheres jovens de Sant’Ana do Livramento – RS

Abstract

The business scenario of the beauty world is a market segment that has been acting positively, on the issue of profitability, presenting a growth, boosting vanity in women. In this sense, the present work aims to analyze the impact that the consumption of beauty products and services has on the indebtedness of young women of Sant'Ana do Livramento - RS. A descriptive research was conducted with a quantitative approach through a questionnaire, applied to 141 women aged 18 to 29 years, because it is the age group that consumes the most according to Datafolha/ICTQ. The results showed, on a scale of satisfaction with the current financial situation, from 1 to 10, most women indicate as a score of 7 (21.30%), followed by 5 (14.2%), and 6 (12.1%,). The average grade assigned is 5.88. Of these women, 41.13% said they had debts and said that 26.3% are in arrears. However, it can be seen that 36.2% even in debt situations, do not stop consuming beauty products and services, that is, there is an impact on the indebtedness of these women.