Planejamento estratégico durante a pandemia do COVID-19: pesquisa ação em um restaurante localizado em Rivera-Uruguai

Abstract

This study aimed to develop a strategic planning proposal for a restaurant during the COVID-19 pandemic. Through an action research of qualitative nature, with a descriptive approach, carried out during the period from March 2020 to March 2021. For data collection, semi-structured interviews were conducted with the entrepreneur and participant observation. The data were analyzed using the content analysis technique, with two categories of analysis defined as "Difficulties of the entrepreneur" and "Day-to-day problems". The results point to a favorable diagnosis of the market, demonstrate how strategic planning collaborates to improve production capacity, facilitate the dissemination of advertising, make appropriate decisions on how to allocate their resources efficiently, and improve the company's management in general.