Clima acessível: reflexão crítica sobre a produção jornalística com acessibilidade comunicativa

Abstract

This work studies how the innovation of a communication process, applied to the production of the videos of Clima Acessível, the first journalistic channel on YouTube about climate with accessible resources for People with Sensory Disabilities (PwD), can promote communicative accessibility (BONITO, 2015) in the journalistic content. The channel, developed during a stage of “Research, Development & Innovation” (RD&I), by the professional in Communication and Creative Industry with a master's degree from Unipampa, starts from the understanding that communication is the Creative Industry itself. This dissertation reflects the sober context of the climate crisis and loss of accessibility in journalistic productions that prevent PwDs from exercising their communicative citizenship (MATA, 2006), thus having their Human Rights violated as a result. Transmisodology is employed as an epistemic perspective, while a participatory research (PERUZZO, 2010) is used as the main investigative method, the stage in which its author shares the entire process of pre-production and post-production of the journalistic audiovisual content, based on the premises of Communication Access. From the data generated through the experimentation carried out in the PD&I, the result is a discovery that it is possible to carry out an audiovisual production with communication access for people with sensory disabilities, through the employment of a language that is accessible to the PwD in the narrative, being this an innovation that has direct impact on the communication process and product.