Impacto da pandemia na COVID-19 no comportamento de consumo de idosos

Abstract

The Covid-19 pandemic has brought numerous changes to the daily lives of individuals across the planet, among these changes is the way of consuming. In this scenario, the elderly population was one of the most impacted by the changes imposed by the pandemic, so the present study proposes to analyze the impacts of the Covid-19 pandemic on the consumption relationships of the elderly. Therefore, a qualitative exploratory research was carried out, based on the narrative method. Data collection took place through 12 interviews with the elderly, the data were analyzed using the content analysis technique. Among the main results, the visualization of the situation of the elderly population in the face of Covid-19 from the perspective of consumption stands out. And occasionally, the quarantine, the closing of commercial establishments, social isolation and the economic instability of the period are evidenced as the main variables of analysis. Specifically, the preference for shopping in places close to their residence, the focus on purchases of food and pharmaceutical products to the detriment of other sectors can be cited. It is hoped that this study will help to stimulate research on consumption in the elderly by academics in the area of Administration.