Perfil dos consumidores de leite e derivados da cidade de Itaqui-RS

Abstract

The objective of this work was to characterize the profile of milk and dairy consumers in the city of Itaqui-RS. The survey respondents were selected through randomized stratified sampling, whose instrument of data collection was the structured interview conducted through a questionnaire with questions of socioeconomic character, preference of consumption, technological knowledge and marketing aspects. Afterwards, the information was quantitatively evaluated (descriptive statistical analysis) and interpreted. Based on this study, the socioeconomic profile of milk and dairy consumers in the city of Itaqui-RS was drawn, with an age group predominantly 50-59 years, female, single marital status, incomplete elementary school, income Between one and three minimum wages and, on average, three dependents. Most of the interviewees prefer UHT (75.2%) and integral (87,0%) milk. However, there is a significant portion that consumes raw milk (21.2%), where most of them report that they prefer this type of product because they believe it has a higher nutritional value than industrialized milk. In addition, 72.8% of respondents were unaware of any law prohibiting the sale of raw milk. Among the milk derivatives, the most preferred was the cream, followed by yogurt and condensed milk. From this work the competent bodies will have the information to take the necessary measures regarding the informal milk trade, guaranteeing the food security of the consumer. In addition, trade will be able to see the dairy products that the residents of Itaqui most need.