O Caso #VazaJato e a utilização de hashtags na construção de acontecimentos jornalísticos no Twitter

Abstract

Journalism is an area of constant adaptations, with the insertion of the media in connected environments and, especially, in social networking sites, we can observe transformations in all production processes and, mainly, news consumption. This work aims to understand the operation and construction of the news fact in this connected environment through the mapping of the hashtag and the appropriations of the users of the social network platform, besides reflecting on the impact of this action on the configuration of the journalistic event, observing its particularities and the potential of the environment through social interaction and the creation of different narratives that surround the event. For this, the content analysis of the use of the hashtag #VazaJato on Twitter was carried out on two specific days. Notions such as social networking sites, networking events, affordances, among others, were deepened. It is concluded that the logic of the network, of collaboration, is not explored. The network is used more as a form of distribution, becoming a part of the journalistic production process. Journalism appropriates the hashtag to propagate the generated content, assuming an initial driving role, trigger, of the discussion, not as an intermediary of the debate that is built in the social environment.