Contribuições da gamificação para a gestão dos relacionamentos organizacionais

Abstract

This dissertation aims to identify how Gamificação can contribute to the management of organizational relationships. And as specific objectives: fill gaps in the theoretical field in the articulation between General Systems Theory and Public Relations, describe how to build a Gamificação strategy for relationship management; reflect on Gamificação practices from the Research, Development and Innovation Project - PD&I developed at PPGCIC / Unipampa; and point out guidelines and procedures for Gamificação application in the management of organizational relationships. We will also present scientific-theoretical, scientific-practical and social contributions brought by the study that may motivate future research in the area of communication. Regarding how we conceive our study in methodological aspects, we carry out a bibliographic research, Gamificação analysis and its stages and we will also bring some recommendations with the case of GamIFFar, a Gamificação strategy applied in the organizational environment aiming to improve relationships and flow. of internal communication. Thus, in the first chapter of this dissertation we present the introductory questions of the research. Already in chapter two, we made a reflection on the General Systems Theory, from the assumptions of Ludwig von Bertalanffy and a reflection on the evolution of thinking in organizations, in chapter three, the approach is about relationships in organizations, by the bias of public relations, chapter four deals with Gamificação, considering its origins, stages and applications, as well as it can be conceived as a new resource for the management of organizational relationships and then, in chapter five, we introduce GamIFFar, a Gamificação developed for IFFar to work on internal relationship management and internal communication. Its application proved effective as it enabled improvements in internal communication, such as quality in communicated messages and effective communication among all departments of the company, improved interfaces and information dissemination, prioritizing sharing, and in different types of interactions. , also made possible an easier understanding of the contents.