O documentário audiovisual e a atividade criativa na agricultura familiar no município de São Borja – RS

Abstract

The general objective of this research is to verify how an audiovisual product, of the documentary genre, is related to aspects of the universe of family farming in the municipality of São Borja / RS. The work seeks to foster an interdisciplinary dialogue between the themes of Communication, Creative Industry and Family Farming. For this, a bibliographic survey was carried out, together with the ethnographic method of field research, using audiovisual (documentary) as an articulation tool. This research aimed to achieve specific objectives such as: analyzing the production processes of the documentary, evaluating the results obtained through the information gathered and understanding how communication can contribute to family farming and its local production chain. It is possible to state that these objectives were achieved when observing the approximation process and after interacting with the object of study, as well as with the repercussion that the work obtained, either for the group of Family farmers studied, or for the external community had the opportunity to get to know and revisit the different peasant practices through the audiovisual documentary produced. The research work was divided into two moments: first, with a bibliographic survey, followed by an immersion in the researched context, in the form of participant observation and qualitative semi-structured interviews. The second moment, from the perspective of Bachelard, understanding that the entire path taken for the production of the documentary is the research method itself, making reference to an open and reciprocal interaction between empirical experiences and science. Therefore, the research developed a documentary composed of five episodes that can be watched on the internet video platform YouTube through the link https://www.youtube.com/watch?v=Dm6Q9k-dlzE. The results were important with regard to their quantitative and qualitative aspects, with more than 1,800 views in 15 months, the documentary promoted the debate and reflection on the activity of Family Farming, “rurbanity”, the return to quality, as well as elements inherent to the environment and diversity in the field.