As contribuições de uma publicação institucional para a comunicação organizacional, a memória e o patrimônio cultural do Brique da Vila Belga

Abstract

This dissertation aims to identify the possible contributions of an institutional publication to the organizational communication, memory and cultural heritage of Brique da Vila Belga. The institutional publication in question is Yearbook 2018 - Brique da Vila Belga, a communication action of our own, the result of a Research, Development & Innovation (PD&I) project for the Brique da Vila Belga Association, which coordinates the event of the same name, in the city of Santa Maria, Rio Grande do Sul. Based on a bibliographical research, document analysis and semi-structured interviews, we seek to discuss about the creative industry and to relate it with Brique da Vila Belga, in order to characterize it as In a creative industry, reviewing the concepts of organizational communication, memory and heritage, we present the planning and execution of the 2018 - Brique da Vila Belga Yearbook and analyze the possible contributions of the publication through the bias of organizational communication, memory and cultural heritage. Among the identified contributions we highlight: greater credibility to the event; strengthening the Association's image through an external communication tool developed by professionals; a materialized record for the year 2018 in Brique da Vila Belga; Publishing is a potential source for consultation and research. values the material heritage (Vila Belga) and also the intangible heritage of Brique; It is a community concern for the preservation of the memory and cultural heritage of the city of Santa Maria.