Os elementos fílmicos aplicados na produção de videoclipes independentes: “brilho de leão” - Rosa Neon

Abstract

This work has the objective of understand the use of the film elements in independente artists video clips, since a analyze of “Brilho de Leão”, by the band Rosa Neon. The idea comes from a thinking directed on the digital environment, because a lot ot independent artists, as well as big producers, see the internet as their main mechanism of divulgation, turning easy the propagation and interaction of the public with the artist. Therefore, for this research was used as the methodology the Content Analysis with qualitative datas, since a Bardin perspective, that is constructed on three essential phases, being the pre-analysis, indexes references and indicators elaboration, and for last, description and interpretation. Based on these stages, it was observed the use of the film elements applicated on the production of the studied object, and according to the analysis, the work was developed from the perspective of the authors below: Aumont, Lumet, Martin, Hamburger, Soares, Burgess e Greffe, Vicente, Rodriguez, Bardin e Machado. Lastly, it was possible conclude that the band Rosa Neon, with their video clip “Brilho de Leão”. The videoclipe, as a product, covers set of techniques of audiovisual language starting from rules and compositions that translate consequently the final product.