Youtubepoopbr: filmes publicitários ridicularizados por vídeos poops

Abstract

The present work aims at basic elements and graphics in advertisers that facilitate a possibility of recovery in YouTubePoop format. Pop cote is an audiovisual product that is present in the YouTube video platform and the use of various elements of internet culture. The research object analyzed are two advertisers of the campaign "Ask Friboi. Reliable Beef has a name" of the brand Friboi in which there is a participation of the actor Tony Ramos like personality. Also analyzed are two videos with potions that satirizam the advertising in question. With an intention to know and understand the motivations of the movement, it is used by the concept of YoutubePoop by Stijnie Thujis (2011) and for the present published by Alexandre Sampaio Araujo (2016). In order to reflect on the poop scenario in the internet and the process of reopening poop, the concept of Cyberculture of Pierre Levy (1999) and Douglas Tufano's Antropofagia (1988) is used. Method of research and image analysis proposed by Ilusk Coutinho (2015). It has been identified that advertising films in which they are welcome in their script and that have scenes with large and long-lasting frames, can facilitate a recreation of the films in poop format.