Modelo de negócios para uma agência organizadora de eventos esportivos: o caso da Dezesseis Sports

Abstract

The present project intends to develop a business model for a Sports Event Agency located in the municipal district of Jaguarão. The project seeks to discuss the scene of sporting events in the city. It considers the fact that the city does not have any company specialized on organization of sporting events. Therefore, the steps used on the creation of this model had the intention of present items for reflection and planning, thus the CANVAS tool provided online by SEBRAE was used to develop the business model. During the research, it was possible to notice that there is an opportunity to expand new sports events and to increase the planning level and administration of those which already exist. That would provoke an even bigger interest in the cities districts close by Jaguarão as well as in its own community, motivating them to participate on those events. The project stimulates people to question, meanwhile creates possibilities for future studies, focusing on the complement of work, such as the development a business plan, for example.