Jornalismo cultural e distribuição multiplataforma: as transformações das características das seções de cultura no jornal Zero Hora e na franquia de GaúchaZH

Abstract

This master’s dissertation was prepared for contributing with studies related cultural journalism, imaginary and creative industry. The objective of this study was to understand, according to the theories that consider journalism as a technology of imaginary, how the characteristics of cultural journalism presented in Zero Hero’s franchise transform themselves in multiplatform distribution. The chapters 1, 2 and 3 present the theoretical background, which is focused in the journalism transformation as an element of creative industry, the cultural objects of journalism in the convergence culture and the journalism as a technology of imaginary, respectively. Chapter 4 presents methodological procedures. An exploratory observation was made of the multiplatform distribution of the cultural journalism editorials of the Folha de S. Paulo, O Estado de São Paulo, Correio do Povo and Zero Hora franchises. As well as a content analysis of the Zero Hora culture editorials and the GaúchaZH franchise. Moreover, this study also shows the analysis of semi-structured interviews carried out with two professionals from GaúchaZH’s franchise. The results of the analysis carried out showed the multiplatform distribution of contents could increase the coverage of cultural journalism. Zero Hero configures itself as a different cultural object of creative industry, since it evolves distinctive creative processes in the creation of different products in each platform and the vehicle editor culture presents variations in different platforms. According to this context, the study believes that this process may be influencing the representations Zero Hora’s journalists have about the way that content construction of cultural journalism.