A percepção da mulher do ramo da beleza: a trajetória profissional para o empreendedorismo

Abstract

The present article had as objective to analyze the perception of the woman of the branch of the beauty about its professional trajectory in Santana do Livramento-RS. In order to carry out the study, we used the descriptive research, with a qualitative approach, in which the in-depth interview was the technique of data collection used. Three interviews were conducted with entrepreneurs, who work in the beauty sector and have a representative role in local commerce. Through the analysis of content, it can be observed that they have entrepreneurial characteristics, as well as retaking difficulties points such as collection from the family members. The purpose of the study was not to generalize the data, only to identify important points in the personal opinion of entrepreneurs of Santana do Livramento – RS.