Desafios da profissionalização e sucessão: um estudo em uma empresa do ramo ótico

Abstract

The most important steps in the continuity of a family business are when it comes time to think about succession and professionalization, these factors lead to many ways and these sometimes complicated. This study search to bring these two topics to the foreground in a family-owned company in the optical branch, based in the city of São Gabriel / RS, which has been operating in the market for 27 years, and has affiliated societies in two other cities, Santa Maria and Santana do Livramento. From this field of study we search to achieve the general objective of analyzing the perception of the organizational actors regarding the beginning of the professionalization and succession process of the family business. A research with qualitative approach, of descriptive character and case study. The methods of data collection were documentary analysis, participant observation and interviews, for the analysis of data and better understanding of them the content analysis technique was used. The main results obtained with the research were, the identification of the need for an implementation of management techniques and professionalization, to obtain better results well how the elaboration of a succession plan.