Uma análise da atuação da assessoria de imprensa do curso de relações públicas: ênfase em produção cultural da Unipampa São Borja

Abstract

This work is a study on press office of the course of Public Relations - Emphasis on Cultural Production at UNIPAMPA that seeks to analyze whether activities are being utilized correctly, what are positive and negative points are bringing. For that, bibliographic studies on the concepts of press office their duties and tools, purpose of Public Relations thus as the story of its emergence as activity in the world and in Brazil and the creation of the Course Public Relations UNIPAMPA was deepened The methodological procedures makes use of bibliographic research and documentary research and interviews as data collection instrument. After the analyzes it can be stated that the advice of the course, with support from other sectors of the University, performs the functions and press office activities correctly. Being that image disseminated is positive because through studies carried out can come to a conclusion that in course of time there was a significant increase in the amount of published material. Shows up with That the majority of the news published in the media are favorable for the good image of the course as they tackle on events, projects, announcements, among others course-related matters, and in this way the public can get a sense over the course performs as well as participate in some events executed. Demonstrating that disclosure generates a community approach.