Mito e performance: uma análise de videoclipes de Amy Winehouse

Abstract

As a general objective, this study aims to examine the relationship of myth in Barthes with the performance of Amy Winehouse in this video clip produced. The concept of performance and representation will be working from the definitions of Ervin Goffman. To understand how this happens articulation of myth Barthesian with the performance in the clips that make up a significant part of the career of Amy Winehouse, the work was divided into different stages. First, there will be a literature review from the biography written by the singer's father, Mitch Winehouse, in order to develop a context for the singer to complement the analysis later. The aforementioned concepts of myth Barthesian and performance for Goffman, along with perceptions of the postmodern subject Dufour, will support the analysis. The videos produced will be analyzed in an exploratory manner to obtain a general conception of content. In a second step, the clips will be divided by the time of launch and then listed the most representative of the singer's career. The DVD I Told You I Was Trouble, will serve as support for building the context of the singer's career at the time of its release in 2007. Through decoupage the clips, we intend to analyze each medium of exchange language singer with his audience, his stance on the performances presented in video clips and content of their music in relation to their behavior out of the spotlight, establishing a cross of these data to identify characteristics of their speech.