Um estudo sobre o comportamento do público consumidor e da linguagem do VT pérolas de O Boticário

Abstract

This work aims to study the perception that the consumer brand The Apothecary had about VT pearls, alluding to the day of the 2015 year of mothers, and if there was influence of the same in buying branded products while the commercial aired . In order to deepen the research is delimited as object of study the aforementioned VT. During the research worked up concepts that explain consumer behavior, the language of advertising and the ad structure and marketing concepts. All these concepts worked were applied in the analysis of VT and audience responses to the questionnaire used as data collection method. This questionnaire was applied to the brand franchise located in São Borja, and the respondents were the real customers of the store. Study the motivations that consumers have and the tricks of the advertising inserted in the OT is also a way to understand brand positioning.