As relações públicas para a construção de visibilidade nas organizações do terceiro setor: análise da fanpage do Centro Cultural Laçadores de Jácomo Bonapace

Abstract

The role of Public Relations professional, among so many work tools, it concerns to planning and relationship management between institution/public, being an area known for its strategic action. Was noticed the lack of occupation of the space denominated Third Sector, for Public Relations, that motivated the communicational management analysis for propitiate measurable results for the organizations. The object of this research was the Associação Centro Cultural Laçadores de Jácomo Bonapace (ACCLJB), private institution, non-profit, with established in the municipality of Itaqui, Rio Grande do Sul, which serves the population with various social, cultural and educational activities, and where, from August 2015 to June 2016, the author of this work developed the practice of communication consultancy through the course of Public Relations from the Federal University of Pampa (UNIPAMPA). The purpose of this study was to demonstrate the value of public relations in the organizations, and, from its results, may contribute to the professional appreciation in this field that still has plenty of space for action. To respond to the objective, was used the case study methodology, having as techniques the bibliographic research, in order to understand the relevant concepts to the related areas, to posteriorly accomplish the content analysis of the institution’s fanpage. With the research accomplishment, can be concluded that the public relations contributed to the construction of visibility and interaction of the public with the ACCLJB, and that, when the institution, even after the end of the communication consultancy, uses public relations techniques, can maintain the positive results.