Questões sociais em debate no Youtube: análise do canal “Afros e afins”

Abstract

This work has as theme the use of digital spaces, as the YouTube platform, to discuss social and racial questions as a form of black empowerment. Sought to understand in what way the channel “Afros e Afins” from the youtuber Nátaly Neri brings to debate social questions and the black empowerment; Seeking to identify and characterize the action that the channel performs in November with the hashtag #YouTubeNegro. This work is justified by approaching a current thematic and little discussed in the communication as racism, gender questions, fashion and sustainability. The theoretical referential uses part of the understanding about historical context of constitution of racial inequality in Brazil, as well the social and cultural aspects that involves the advertising as exclusion factor and ones of the expression spaces of the lack of representation of the black population. It is a qualitative research with use of interview with the channel producer; use of bibliographic research, observation and content analysis of videos from the channel “Afros e Afins”. The work seeks to understand how the digital sphere has become more and more space for opinions formation and exposure, come to be thought by this research as place of Educommunication. This because the channel “Afro e Afins” approach its thematics in a way that it followers can know and understand complexes themes with and accessible language.