Partículas de cabra macho: a imagem do homem old spice

Abstract

There are several discussions about the behavior patterns of contemporary man. This work of conclusion of the course with the title Particles of goat macho: The image of the Old Spice Man focuses on a qualitative-quantitative research, with the objective of identifying which are the archetypes and typologies of the male figure of the audiovisual productions of the youtube channel Old Spice Brasil. Through the analysis of specific tables of each advertisement we verified which are the appropriate characteristics for Old Spice Man taking as reference the survey of data done through a categorization grid. The results show that brutality, rusticity and violence are models of conduct to be considered male goat man in the view of this brand.