Acessibilidade comunicativa na práxis jornalística cotidiana

Abstract

This research has the main objective to understand how communicative accessibility can be included in journalistic routine. For this project, it was chosen to work with accessibility for people with visual and hearing impairment, that is, the deficiencies of the cognitive sensory environment. This research is justified by having journalism as the main source of opinion formation, the role of the professional journalist as a social and the non-use of accessibility in the totality of the production of journalistic content. Through an analysis carried out in the offices of the RBS Group, the largest communication company in the state of Rio Grande do Sul, through the methodology of the Case Study, we analyze the journalistic routine of these professionals and the existence of communicative accessibility in the production of their contents. The on-site survey was conducted at the company's headquarters. This process took place in two stages, the observation and the interview. In this sense, we had a better understanding of the real situation of the production of journalistic content in newsrooms.