Gerenciamento de estratégias comunicacionais no diretório acadêmico de jornalismo

Abstract

This Course Conclusion Work, Experimental Design mode, explains the application of communication strategies by the Academic Board of Journalism (DAJor), representative body of students of Journalism, Federal University of Pampa, UNIPAMPA. The communication policy DAJor had their development and application oriented to students from the Journalism UNIPAMPA. Through the actions taken evidenced the relationship between communication, representative democracy and citizenship. The production work is theoretical-methodological basis on techniques of Media Relations. From these techniques were diagnosed communicational weaknesses of DAJor in order to design and structure the communication strategies applied. The paper presents practical productions performed as well as their implications on environment where the design was developed. By way of interpreting the actions performed during labor, this report ends with the assessment regarding communication strategies applied in DAJor.