Rádio panorâmica: Programa de turismo e cultura na cidade de Jaguarão/RS

Abstract

This work is to present a proposal using the radio as a means of communication, dissemination of information on tourism in the city of Jaguarão / RS. This proposal aims in addition to inform, guide the behavior of people with a constant flow of information. The communication addressed aims to reach a large number of people in a reflexive view that refers to images of collective social memory and heritage preservation. The program is directed to the general public, especially to tourists in order to disseminate information about the tourist attractions of the city, allowing the interaction of listeners of different segments of the community, with the presentation of interviews, rescuing the history of the city through its manifestations cultural. For this work we used the technique of informal interview, conducted through a conversation whose analysis was made in a written record. Through the proposal of tourism and culture program on the radio, we intend to contribute to tourism in the region to develop in a sustainable manner, which, in turn, can increase income generation and employment opportunities.