Alianças estratégicas: percepção do nível gerencial local em duas empresas do setor elétrico

Abstract

This article was designed to improve studies on strategic alliances between companies and the managers' perception of them. To obtain the results of the research, a qualitative research was developed, where interviews were conducted with the managers of two companies involved in a partnership. The answers served as theoretical basis for the analyzes and results. It has as a result of this study that the partnership between the companies, has taken place in a positive way and can be considered a successful alliance mainly due to its long duration and perspectives where it was found that both involved intend to expand and the partnership is a measure for the evolution of these companies.