Marketing educacional: o uso e estratégias em instituições de ensino privada de Santana de Livramento

Abstract

Educational marketing has been developing in recent years due to market requirements of educational institutions, which has been growing and evolving constantly, causing them to be mobilized teams responsible. In this sense the theoretical review points out an overview of educational marketing, through theories of marketing activities. Educational institutions have sought to recognize its market, analyzing the desires and needs of its customers to be able to offer the best. This work was conceived with the method of a field study with a descriptive research. By identifying your profile and your needs and desires, a more effective marketing plan, with the goal of identifying the estregais of marketing used by private education institutions of Santana do Livramento. The population comprises middle school and fundamental institutions. The survey was conducted with managers of educational institutions, which was obtained through interviews with a structured questionnaire composed with questions concerning the educational marketing theme. The responses of managers led to the expected result, and identified the marketing strategies used by these institutions. Therefore the planning of marketing and the marketing strategies being the most used tools by the institutions surveyed. With the study it was concluded that the institutions use the marketing tools to your advantage. Being more employed strategies and marketing planning, leading institutions to amazing results and expected fulfilling the goals drawn by them. To examine the strategies used by the private education instituions of Santana do Livramento was realized that still lack a bit of knowledge on the subject, but the effort go to knowledge, taking care about the subject beyond the classroom, employing institutions-wide Educational Marketing.