Avaliação da perspectiva de crescimento do e-commerce no Brasil durante o período 2018 a 2023

Abstract

E-commerce is an electronic marketing practice that has expanded in recent years, this new format of commerce is being introduced more and more into people's shopping routines. In this sense, this project presents as a theme to be developed an analysis of the growth perspective of electronic commerce (e-commerce) between the years 2020 and 2022 in Brazil, as well as verifying the impact on the economic market. This research has the general objective of presenting the growth of Brazilian e-commerce, as well as evaluating the impacts on the national economy and the profile of consumers. E-commerce is not an unknown subject, however, it is currentand very relevant in changing the daily behaviors of people and companies in these new times, resulting in a change in people's shopping habits and in companies' various business strategies. , in the world. In methodological terms, an exploratory and descriptive research was carried out, above all, made possible by a bibliographical research technique with secondary data, evaluating the period from 2018 to 2023. It was possible to perceive the constant growth of electronic commerce and its participation in revenue when compared to the physical commerce. After 2020, it is possible to further demonstrate the number of consumers using e-commerce, which could be driven by the COVID-19 pandemic.