Análise da estrutura do planejamento estratégico em clubes de futebol

Abstract

The work aimed to carry out a method of analysis used by soccer teams to shape their strategic plans. The study of this issue reflects a high demand for planning in companies and also to a variety of studies about the same. Thus, it is important to note that there are several ways to plan the structure, and this research sought this disclosure. Thus, in order to facilitate understanding, the work brought conceptual studies of strategic planning, in addition to the theory of some authors in referring to the theme origins. Then the study was concerned to address more specific concepts in planning. Moreover, in order to facilitate the study, we sought to several methodologies and, after analyzing these methods, has shaped a structure that tried contemplation of the main ideas of the study authors. The methodology used in this study sought to simplify the theory and its practical application through the analysis of the studied object in companies: Grêmio Foot-Ball Porto Alegrense and Sport Club Internacional. The methodology used included a qualitative analysis of present methods in the planning of the companies studied and gave up through desk research. Thus, the work promoted comparison and structural analysis of the business plans. Thus, the work becomes important, while severs the stages of planning, facilitating understanding and dissemination. The elucidation of the concept of planning will impact not only in academia but also outside of it, since the viability of further studies, existing, gains strength with the spread of the theme