Estudo da margem e markup na comercialização do peixe nativo na cidade de Uruguaiana/RS

Abstract

The objective of this study was to analyze the margins and marketing markup of three native fish species caught in the uruguay river and commercialized in the city of Uruguaiana / RS, the leporinus sp, the prochilodus lineatus and the hoplias malabaricus in the semi-direct marketing channel with the participation of the intermediary. For this work, average prices of each species were obtained through researches carried out with professional fishermen from fishermen's associations and fishermen's colony z9 between 2014, 2015 and 2016, regarding the price charged per (kg) of fish by the segments of the semi-direct commercialization channel in the Lenten period and in the holy week itself, the period of greatest consumption and commercialization of these species. The results of the marketing margin reveal the participation of each segment in the price paid by the consumer, so that among the species worked in the years surveyed the participation for fishermen, considering that there is a cost in the capture, the results indicate that fishermen are having difficulty covering the their cost of production, consequently causing a low profitability, the intermediaries already obtained a greater participation in the price paid by the consumers, operating with a good margin of profit, to be seen, its increase in the price of the fish paid to the fisherman and received by the supermarket, which end up burdening the price of the fish and making it more expensive for the final consumer. On the other hand, the supermarket, the last link of the commercialization channel studied, presented a margin of commercialization inferior to the intermediate one, but it is possible to affirm that this segment obtains financial gain in the process of commercialization of the fish, as well as the intermediaries added an increase in the price of fish. In this way, this work contributes with relevant information about the marketing channel with the presence of the intermediary, through the evolution of margin and markup in the commercialization of the native fish caught by the artisanal fisherman, and also for the understanding of the formation of this price along the productive chain until the final consumer.