Modelagem de negócios: criação de um bussiness model Canvas para um laboratório de análises moleculares

Abstract

When you aim to open a molecular analysis laboratory it is not em ough to have only the knowledge about the laboratory techniques and molecular biology, it is necessary to analyze the consumer market, developing a consistent and realistic project that will supply the demand of the target audience. Due to the difficulties that you find in the consumer market, the entrepreneurship has been pointed out as the responsible for the development of the developed and underdeveloped countries, becoming an alternative for those who have ideas to start a new business. A startup is a small company that is set up at home or at colleges and receive small financial support. It explores new areas of certain fields and possess a great acceleration of growth in the first months of existence due to the investments made by specialized investment funds, usually aided by technological incubators. From an initial idea we should delimit our product, consumers, partnerships, cost structure, income, key activities, channels and resources. The objective of this work was to construct a business model for a veterinary laboratory of molecular analyzes using the business model Canvas. In this work we use canvas business model to define the model that will be used in the creation of a molecular analysis laboratory, defining our value proposition; diagnosis of animal diseases; paternity/maternity tests; cost reduction and bigger agility in results, we also defined our client segment: autonomous veterinarians; veterinary clinics; creator associations, offering packages and discounts as our relationship with the customer, we define our channels: veterinary events, professional associations, SEAPA and the creation of social media and the website of the company. Our income will be based in the sale of diagnostics with values of R$ 100,00 per diagnostic or offering a 15% to 20% discount in packages of various diagnostics and paternity tests, starting from R$ 90,00 for supposed parentage and R$ 180,00 for complete parentage. We also define our main activities: to use molecular biology methods to diseases diagnosis and paternity tests; to search new methods or improvements for diagnostics; to bring together producer, veterinary and laboratory, we delimited also our main resources: intellectual and human resources, and indispensably our partnershipssuch as Unipampa, veterinariesassociationsand creator. Our initial cost structure will be around R$ 15.000,00 for each value proposition, given that in the model they are independent and not necessarily starting together, this investment enables 8 months of work with a profit average of R$ 40.000, per month, with a minimum goal of 40 services/month. This concludes each stage of the business model, enabling a better visualization of the business, revenues, costs and thus facilitating the making of future decisions.